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Privacy Policy

Home | Privacy Policy

Effective Date: June 13, 2026

This Privacy Policy describes how Reborn Dolls & Co (operating online via reborndollshop.co.uk) collects, uses, and protects your personal information when you visit, interact with, register an account, or make a purchase from our platform.

We are fully committed to safeguarding your privacy under the UK General Data Protection Regulation (UK GDPR) and ensuring that your personal and business data is handled securely, transparently, and responsibly.

1. Information We Collect

To effectively operate our UK wholesale and retail distribution network, we collect information across the following categories:

  • Automatically Collected Data: When you visit our website, we may automatically log certain information via cookies and analytics software. This includes your IP address, browser type, device information, operating system, pages viewed, and detailed engagement patterns. This data is utilized solely to enhance our technical performance, layout optimization, and general security metrics.

  • Personal & Transactional Information: When you register a standard account, request an inquiry, or complete a checkout transaction, we collect precise operational fields. These include your full name, email address, physical billing address, fast UK shipping address, phone number, and encrypted payment details.

  • Wholesale & Trade Account Credentials: For business partners applying for a secure trade account, we collect corporate verification data. This includes your official trade name, business classification, company registration number (if applicable), VAT number, and operating company website links.

2. How We Use Your Information

We process and apply the data we collect under strict legitimate interests, contractual obligations, and legal compliance workflows for the following specific purposes:

  • To safely process, verify, and complete wholesale or retail orders.

  • To review, authorize, and systematically manage verified trade profile applications.

  • To coordinate rapid logistics pipelines and manage tracking details directly from our UK warehouse facility.

  • To provide immediate and high-quality localized telephone customer support.

  • To communicate essential transaction status logs, order amendments, or account verification confirmations.

  • To prevent system fraud, enforce platform security protocols, and protect our business interests against malicious web traffic.

  • To remain in complete compliance with corporate UK tax and statutory reporting metrics.

3. Sharing Your Information

We strictly enforce a policy against selling, renting, licensing, or trading your personal or corporate data to secondary third parties for standalone marketing use.

To fulfill our fast-shipping model and handle business operations cleanly, we only share targeted information with verified domestic service partners under strict confidentiality agreements. This includes:

  • Logistics & Delivery Operations: Senders such as tracked UK domestic parcel carriers to handle your 2–3 day deliveries.

  • Financial Clearing Handlers: Integrated, fully secure credit card payment processors and merchant gateways.

  • Infrastructure Tech Handlers: Authorized cloud hosting networks, web design databases, and specialized backend communication platforms.

We reserve the right to disclose personal data explicitly if requested by UK law enforcement authorities or when required to firmly protect our legal rights, property safety, or corporate standing.

4. Cookies and Web Tracking Systems

Our online platform utilizes persistent and session-based cookies to dramatically improve your browsing experience and capture navigational analytics. Cookies are minor text strings safely saved on your browsing device that allow us to retain active items in shopping carts, remember specialized account settings, and refine layout performance.

You preserve full autonomy to adjust or completely deactivate cookie collection pathways through your individual desktop or mobile browser settings. Please take note that deactivating necessary platform cookies may impact active technical functionalities during layout navigations or checkouts.

5. Data Security Standards

We implement strict technical and organizational safety measures designed to protect your data from accidental loss, structural alteration, unauthorized access, or illegal exposure.

All sensitive transaction pathways utilize encrypted SSL/TLS layers. Physical inventory documents are managed securely inside our restricted Bradford center. However, please be advised that no modern system over the internet holds a guarantee of absolute defensive isolation against unexpected breaches; therefore, we cannot pledge complete, absolute risk insulation.

6. Your Statutory Legal Rights

Under the robust framework of the United Kingdom Data Protection Act and UK GDPR guidelines, our retail buyers and wholesale partners retain active individual consumer rights regarding data processing:

  • The Right of Access: You can formally request a written transcript detailing all private information fields we actively store on your profile.

  • The Right of Correction: You hold the authority to request immediate updates or formatting adjustments for broken or incomplete profile fields.

  • The Right of Erasure (“Right to be Forgotten”): You can request the systemic deletion of your record data, provided it does not conflict with statutory financial record-keeping laws.

  • The Right to Object/Restrict Processing: You retain the authority to challenge specific automated analytical data tracks or file an entry tracking block.

To quickly initiate any of these privacy workflows, please submit your request directly to our Bradford account support team via the contact indicators noted below.

7. Third-Party Web Anchors

Our store layout may feature external hypertext connections to supplementary global partner links or social platforms. We maintain zero technical management or legal liability over the active privacy frameworks or text structures utilized by independent external sites. We suggest reading the structural privacy statements of any linked platform before transmitting private profiles.

8. Amendments to This Policy

We reserve the functional right to refresh or completely update this document to properly address moving system upgrades, modern data legislation adjustments, or structural changes to our operational model. Any revised adjustments take prompt operational effect upon being published dynamically on this URL.

9. Legal Corporate Contact Details

If you have questions regarding this Privacy Policy, your consumer profile, or require immediate technical assistance with your trade profile, reach out directly to our UK headquarters:

  • Registered Business Name: Reborn Dolls & Co

  • UK Corporate Registry Number: Registered in England | Company No. 17166512

  • Physical Logistics & Office Base: Office 38 Tradeforce Building, Cornwall Place, Bradford, England, BD8 7JT

  • Direct Customer Telephone Line: 01274 400100

  • Direct Monitoring Support Inbox: [email protected]